Fashionable Tension Fabric Face LED Lightboxes for Whistles, St Pancras International.

 

Leading womenswear brand, Whistles, first contacted W&Co in 2013 to supply retail displays to their new flagship store on Dover Street in Mayfair, London. FabriLite Slim LED light boxes were selected for their ultra slim design and premium quality build to complement the flagship's sleek and minimalist decor.

Since also successfully supplying tension fabric LED light boxes to stores within Glasgow and Birmingham Bullring, Whistles approached W&Co to help fit-out their brand new store in St Pancras International Station.

Working closely with Whistles and their store designers, CJF Designs, to establish a clear and concise understanding of all their requirements and objectives for the new store, W&Co supplied a number of large format FabriLite LED light boxes to both the womenswear and menswear departments.

One particularly large format light box, situated behind the cash desk, covered an area of over 4 x 3 metres. Due to the size, these large format light boxes were manufactured in several parts and assembled on site.

 

One of the main advantages of tension fabric systems is that one seamless printed graphic can be stretched across the entire face of the complete light box to create high impact visual effects with edge-to-edge display graphics.

The St Pancras store was launched in mid September to coincide with the London Fashion Week SS15 event.  Upon completion, Store Development & Facilities Co-ordinator Chloë Hines said– “I just wanted to say a big thank you for the work you have done on St Pancras - everyone in the office is talking about it and lots of people are planning to visit tomorrow for the SS15 event for London Fashion Week.”

We are looking forward to working with Whistles again in 2015 to fit-out their UK and International sites.