The contemporary, glamorous and state-of-the-art venue which
has a capacity of 2,800 guests needed an equally glamorous looking sign for
both their main entrance and their VIP Entrance which was being missed by
guests due to the lack of visible signage.
Our skilled design team visited The O2’s Venue Management to
discuss possible options to improve the visibility of the VIP Entrance and the
best way of implementing the new branding onto the large curved wall of the
main entrance. Consultations were also held with The O2’s brand guardians to
offer professional advice about the build, colour and design of the signage,
while ensuring strict guidelines were met.
Following this a series of scale 3D design proposals were
produced in-house for The O2. By utilising W&Co’s 3D visualisation service,
the client was able to envisage how the final custom sign installation would
look once completed and also gave them an opportunity to make alterations to their
design to guarantee optimum results.
After some fine-tuning to the designs the new signage was
approved at 5m x 2.5m for the curved wall on the main entrance and a 13m x 1m
wraparound sign for the VIP entrance. The manufacture was a particularly
challenging build not only due to the scale and complex design of the signage
but because of the irregularity of the curved mounting surfaces for which
Foamex templates had to be produced as accurately as possible for a perfect
fit.
The final designs were manufactured from a series of fret
cut and LED back illuminated sign trays with the main entrance having built-up,
face illuminating lettering mounted to the face for added depth.
The circular pattern on the main entrance signage was
achieved by having a variety of different sized fret cut holes; each backed
with opalescent acrylic that had been printed with coloured vinyl. The sign was
so intricately detailed that each individual circle had a different pantone colour
and a different levels of opacity of that colour. Due to the complexity of the
new Indigo at The O2 logo design, a portion of the work was completed manually;
this involved meticulously hand drilling the smaller holes.
The overall design works really well in the venue space
giving visitors approaching from different directions a clear beacon to follow to
get to the relevant entrance for their night out.
