W&Co was contacted in the summer of 2016
by marketing and events management company, Max Communications, to manufacture
and print five FabriTex tension fabric freestanding display stands. The display
stands needed to be easy to use, portable and visually impactful as they were
for a new and exciting exhibition called taking place inside Southwark
Cathedral. The Times Past exhibition, which
showcased photographs from The
Times and The Sunday Times archive, opened in the Link concourse of Southwark
Cathedral and Cafe from Saturday 2nd July until Wednesday 7th
September 2016.
From
attending a site visit with the client, News UK, and the Cathedral curator
present, W&Co was able to visualise the space in 3D on the computer, with
the intended FabriTEX display stands shown in the internal archways. The 3D depiction
enabled the client to clearly see the available space and the size of the
visual area for the graphics. Once the frame sizes were determined, W&Co’s
graphic department worked closely with ‘News Syndication’, News UK’s reprographics
department, who collated and supplied the artwork for the graphic prints. The
graphics represented The Times Past’ features images of the Southwark area in
the 20th century.
W&Co’s
reputation for supplying innovative displays and signs gave the client
confidence in selecting the right product for the job. The FabriTEX tension
fabric banner stand supplied was made to a custom size of 841mm wide x 2000mm
tall and was a 45mm deep double sided display stand that has a tension fabric
graphic on each side.
The graphic
is printed onto the fabric material using high quality direct print techniques,
with a sewn on silicone rubber strip at the edges which pushes into the side
channels of the tension fabric frame profile. This makes the graphics very easy
to change and cost effective to replace and future proofs the frames for use at
other events. The large graphic area gives a high impact visual making these
stands ideal for use in places such as exhibitions.
The event
was covered well over the duration of the event in the online media and locally
in the Cathedral events calendar and encouraged more people to explore the church’s
architecture and vital services that the Southwark Cathedral has to offer the
local community.
An online Tweet taken from News
UK website: by Robert Hands, TNL Executive Managing Editor, said:
“The Archive team have put together an evocative
collection of photographs that showcase life in Southwark going back to the
early 20th century and it’s fascinating to see how the area has evolved. This
has been a great partnership with the cathedral team.”
