Purplebone's Chelsea Flagship Stores is a Howling Success

Purplebone is one of the newest chic beauty parlours for dogs to hit the high streets of London. Based in Notting Hill, Westfield and Chelsea, the shops provide dog owners a unique opportunity to buy quirky and practical gifts and gadgets to help pamper and look after their pet.

W&Co was contacted by Purplebone as they were looking for new signage to update and enhance their brand image of their prestigious 155, King’s Road, Chelsea store. The client’s brief was to have two illuminated signs that utilised their brand colours and was impactful on the high street.

W&Co proposed a halo illuminated internal sign that was built up and mounted to the back wall of the shop. The fascia sign of the shop is in a prominent position and needed to be bold, and bright whilst in keeping with the other shop fronts in a very affluent area of London. The fascia signage was face illuminated with built up ‘rim and return’ letters spelling ‘Purplebone’.

The bold purple colour was carefully matched to their existing corporate branding colours from sample store fixtures supplied by the customer.  All of the signage was fitted with high bright and eco-friendly LEDs for a crisp and even illumination that will last for years.

The signage was very well received by the client who commented “The signage is perfect! We couldn’t be happier!! It looks great at night!”

Impressive Signage for PressOn

Renowned for its creativity and high quality products, PressOn is one of the UK’s leading large format digital printers who specialise in manufacturing a variety of graphics and media for both indoor and outdoor advertising purposes.

W&Co was approached by PressOn to manufacture and install signage at their new larger premises in Chatham, Kent. Using W&Co’s 3D visualisation drawing service, a custom sign was designed with built up rim and return letters with bright LED face illumination. The design was conceptualised following the clients brief and branding, using bright impactful blue and yellow colours for the logo.

Once the design was agreed, swatches of coloured acrylic were supplied to the client for approval and a site survey was conducted to confirm dimensions, final location and electrical outputs.

Installation was arranged for Spring 2015 and once complete the client was very impressed with the final product.