Designer Colour paint the town with illuminated shop signage

London based home decor company Designer Colours were looking to rebrand and update the signage at their large premises in Mill Hill to attract more business and boost visibility in the area.

The project involved removing dated signage which was in need of a freshen up. The old signs were replaced with 3 x Flex Face signs, a large canopy sign which spanned 21m and a smaller stencil cut sign tray at 5.4m in length.

The 3 x flex face signs cover an entire wall on the left hand side of the main building and have been painted to match the slate grey exterior. The largest of the 3 is installed directly above the shop window and features a very colourful graphic depicting the services and products available in store. The 2 smaller signs which are installed on either side of the large sign include brands available in store and opening hours.

The impressive main canopy sign tray which is a total of 21m in length covers 3 sides of a canopy which overhangs the customer car park in the centre of the premises. The main section of the sign which is over 17m long is wrapped in printed vinyl and has panel mounted built up halo illuminated letters reading “design colours”. Situated above these letters are 9 x brightly coloured 3D cubes formed from different coloured acrylic and illuminated on all sides. This design has also been mirrored on the right hand side of the sign tray which is 3.5m long so that passersby can see the business name from all angles.

On the right hand side of the premises is another entrance to the shop which needed a replacement sign. Designer Colours chose to have another vinyl wrapped sign tray to match the main canopy sign but instead of built up letters they selected stencil cut detail backed in illuminated acrylic for a simpler, elegant finish.

Designer Colours also commissioned the installation of two freestanding poster case boards that were lockable and could be easily updated. These boards were installed close to the road side and strategically angled so that traffic coming from both directions could easily see the advertisements.

To minimise disruption to business the main part of the installation took place during the last working week before Christmas which was a quieter time for Designer Colours.

Tension fabric LED light boxes steer customers in the right direction

Various large format tension fabric LED light boxes were manufactured and installed at Inchcape West London Volkswagen in Brentford; Volkswagen’s largest UK car showroom and new flagship dealership.

W&Co was approached by branding experts, Integrity, to help design and manufacture a series of LED light boxes to create a fully illuminated feature wall in the main reception and illuminated way finding signage.

The impressive illuminated feature wall constructed from numerous large format fabric face LED light boxes which are fitted around a central doorway and a nine screen video wall as well as wrapping around a corner at one end.

W&Co worked closely with Integrity, both the site contractors and AV suppliers to ensure a well coordinated effort to complete this striking and high quality light box installation.

The majority of the light boxes that make up the wall have been covered with plain white backlit tension fabric whilst some of the larger areas have been digitally printed with images and information on historical VW models from 1945 to present day.

To accompany the main feature light box W&Co has supplied a 7m long, double sided tension fabric light box to act as way finding signage for customers across the 4 floor showroom, which was fixed to the ceiling for maximum visibility as soon as you enter the dealership.

W&Co was also asked to design and develop ceiling hanging tension fabric LED light boxes to go above the cars in other VW showrooms. This square shaped, multi-faced, feature lighting unit is essentially four double sided light boxes neatly connected together with mitre joins to create rectangular highlighters above new key VW models on display. 

Previously W&Co has supplied ground fixed outdoor advertising LED light boxes for Volkswagen to illuminate promotional posters close to the roadside.

For more images follow this link: http://bit.ly/2b6CqvF

Impressive Signage for PressOn

Renowned for its creativity and high quality products, PressOn is one of the UK’s leading large format digital printers who specialise in manufacturing a variety of graphics and media for both indoor and outdoor advertising purposes.

W&Co was approached by PressOn to manufacture and install signage at their new larger premises in Chatham, Kent. Using W&Co’s 3D visualisation drawing service, a custom sign was designed with built up rim and return letters with bright LED face illumination. The design was conceptualised following the clients brief and branding, using bright impactful blue and yellow colours for the logo.

Once the design was agreed, swatches of coloured acrylic were supplied to the client for approval and a site survey was conducted to confirm dimensions, final location and electrical outputs.

Installation was arranged for Spring 2015 and once complete the client was very impressed with the final product.