In Mid July
2016 W&Co was approached by AOL to supply two illuminated acrylic cubes
from the W&Co Nebula illuminated display range for an event for The
Huffington Post UK. The cubes were used as part of an editorial project called Thriving Families,
taking a look at the important role food plays in families and spearheaded by celebrity chef Jamie Oliver. Dad-of-five,
Jamie Oliver guest edited The
Huffington Post UK on 15th
July 2016 as part of the initiative to highlight how parents and children can
thrive in today’s society. The event utilised the cubes specifically as a prop
and focal point for photos and helped frame Jamie Oliver during the interview.
The
Huffington Post, a Pulitzer Prize-winning source of breaking
news, video, features, and entertainment, requested the two fully LED illuminated cubes to be
created as part of the event which took place in their UK head office. Each cube had to be easy to install, light
enough to carry, evenly illuminate, and be branded with the HuffPost logo with printed
and applied sign vinyl to each side of the cube. The units also had to be ‘plug
and play ready’ so staff could use the units instantly.
The Nebula
frameless acrylic cubes are part of the Nebula lightbox range, and are designed
from white opal acrylic, with each cube internally lit by high brightness white
LED's, giving even illumination throughout. They are fully customisable
and are available in a multitude of colours and effects from the Perspex range
or other effects and graphics can be displayed by simply applying vinyl (or
window cling print) directly to the faces of the lightbox. These acrylic LED
lightbox cubes can be made to order as wall mounted, freestanding or ceiling
hanging to suit your display requirements.
AOL requested that
these cubes were to be able to free stand, and so sited perfectly at the centre
of the event space (please see the images which accompany this editorial).
After the
event W&Co was commended by Sophie Brugère, Marketing
Executive, AOL UK, “The
event was a great success, the boxes looked brilliant, we will continue to use
them for future events.”.
(All images
used courtesy of The Huff/Chris Gorman)
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