Designer Colour paint the town with illuminated shop signage
London based home decor company Designer Colours were
looking to rebrand and update the signage at their large premises in Mill Hill
to attract more business and boost visibility in the area.
The project involved removing dated signage which was in
need of a freshen up. The old signs were replaced with 3 x Flex Face signs, a
large canopy sign which spanned 21m and a smaller stencil cut sign tray at 5.4m
in length.
The 3 x flex face signs cover an entire wall on the left
hand side of the main building and have been painted to match the slate grey
exterior. The largest of the 3 is installed directly above the shop window and
features a very colourful graphic depicting the services and products available
in store. The 2 smaller signs which are installed on either side of the large
sign include brands available in store and opening hours.
The impressive main canopy sign tray which is a total of 21m
in length covers 3 sides of a canopy which overhangs the customer car park in
the centre of the premises. The main section of the sign which is over 17m long
is wrapped in printed vinyl and has panel mounted built up halo illuminated
letters reading “design colours”. Situated above these letters are 9 x brightly
coloured 3D cubes formed from different coloured acrylic and illuminated on all
sides. This design has also been mirrored on the right hand side of the sign
tray which is 3.5m long so that passersby can see the business name from all
angles.
On the right hand side of the premises is another entrance
to the shop which needed a replacement sign. Designer Colours chose to have
another vinyl wrapped sign tray to match the main canopy sign but instead of
built up letters they selected stencil cut detail backed in illuminated acrylic
for a simpler, elegant finish.
Designer Colours also commissioned the installation of two
freestanding poster case boards that were lockable and could be easily updated.
These boards were installed close to the road side and strategically angled so
that traffic coming from both directions could easily see the advertisements.
To minimise disruption to business the main part of the
installation took place during the last working week before Christmas which was
a quieter time for Designer Colours.
